What’s In This Episode:
Jill and Brad take a trip down memory lane and talk about why they started their businesses. When Jill started her first business, she focused on money. Now into her third enterprise, money matters a bit less and it’s more about enjoyment. Brad agrees with Jill (it doesn’t happen often, but it happens!): When you have a baseline, it becomes easier to build the type of business you want.
Fun fact that we didn’t know about until this episode: Vanilla custard and moisturizer have similar methods of cooking.
Katarina Stetz calls into the show and discusses how she was inspired by chemistry and her grandmother from a young age to become a skincare formulator (that’s the technical term for a person who makes skincare products).
Her problem? She moved from London to Chicago and doesn’t know how to build up her network of industry contacts or buyers or other entrepreneurs in her new location. Every city has a code, she says, so she wants to know how to “crack the code” of Chicago. Jill and Brad suggest going to networking organizations no matter what city you’re in – and while it won’t happen overnight – it gradually will result in business relationships you’re looking for.
And the other important thing? If you want something, all you have to do is ask. You can’t go into any industry and assume that they’ll be helpful without asking.
With enough opportunity, you can even create an event of your own and look like a rockstar for bringing everyone together!
“There is a much bigger mission that I understand and a lot more satisfaction I get from not thinking every day about, ‘Did I make this number today?'” – Jill
Jill and Brad then discuss the top 5 things that are more important to your business than money:
- Customer feedback. If customers are happy, the money will follow.
- Branding and design. A good design will keep customers coming back.
- Paying attention to the changing of the times. Stay ahead of the curve and don’t get too comfortable.
“When I take a day off, I’m actually better at what I do.” – Brad
- Personal joy and freedom. Save some time for you.
- And then there’s those folks you lean on…
Want to know who they are? Listen in!»
- Katarina Stetz is the founder of NINNI, a skincare company, which began in London, UK. Katarina is from Sweden and NINNI is based on the Scandinavian philosophy of natural, simple and effective skin care; all made in a sustainable way. Katarina has a Master’s degree in chemical engineering and 10 years experience in the beauty industry. Find her on Twitter, Facebook, Instagram, and Pinterest.
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