What’s In This Episode:
What are your bad habits? For Jill, she says yes to things she doesn’t need to say yes to (coffee dates can wait). Brad overschedules himself and has too many piles of papers on his desk. And while they both agree that social media is a bad habit, Jill thinks that’s sort of a necessary evil for small business owners.
“I’m really good at pretending that things are going well in certain areas when they’re not.” – Jill
Muhga Eltigani, creator of the fresh fruit hair care line NaturAll Club, calls in to ask how to expand her product line. Customers are asking for more product and since she promotes a subscription-based service, she’s wondering how to best launch new product. On top of that, her product is refrigerated which might add a logistical problem. Brad suggests she uses a line of credit to introduce new products to select customers. This way her inventory doesn’t get crazy. Jill suggests pre-orders, but Muhga is worried that they might not be able to fulfill the orders within a certain timeframe. The easiest way to get money is to sell things to people who already buy from you, and you don’t need to tell them a timeframe – if they want the product, they’ll wait for it.
“It’s okay to adjust your scope to their budget, but you can’t give away the whole shebang.” – Brad
Jill and Brad then discuss the top 5 things you should do less often:
- Stop meeting with people. Use the phone first. Or do a video conference like Pluot.
- Give up sleep. Sleeping less is not good for you!
- Take over your team member’s work and do it for them. You’re only teaching them that you’ll do their work for them.
- Start new things. It gives you an endorphin rush, but if you don’t finish anything, but you get no value from it. creator of the fresh fruit hair care line NaturAll Club, calls in to ask how to expand her product line. Customers are asking for more product and since she promotes a subscription-based service, she’s wondering how to best launch new product. On top of that, her product is refrigerated which might add a logistical proble
- And so many business owners do this one thing…
Want to know what it is? Listen in!»
- Muhga Eltigani is the founder of NaturALL Club, a monthly subscription service that delivers fresh handmade hair products. Want to try it out? Listeners of the Breaking Down Your Business podcast can use code NATURALL01 to get 15% off any order. Find her on Facebook, Twitter, Instagram, and YouTube.
Talk to us! Leave us a Google Voicemail or text us with your burning business question so that we can read it in a future episode at 708.872.7878. Or tweet at us using hashtag #jillnbrad. And leave us a review on iTunes — pretty please? Over here!