What’s In This Episode:
Brad’s still maintaining momentum on his feedback goal. Please go here and fill out his three-question survey. He’ll love you forever.
So you have your goals, but the enthusiasm is waning. How do you get through it? Before he discovered the Streaks App, Brad blocked time on his calendar so that he could work on his goals. He plans around his goal. Jill’s all about the accountability buddy (though she’s liking the sound of that app, too!).
“I like the idea of check-ins. You can’t do it alone.” – Jill
Kristy Wallace, CEO of Ellevate Network, calls to ask about what the best practices are for owning your brand. She recognizes that there are similar companies out there – and she thinks that’s great. But she worries that if other companies do similarly-named events but they don’t have the same quality or structure, that could dilute the power of her brand. She’s not coming at it from a malicious standpoint; she’s just worked really hard to get Ellevate Network to where it is today.
Jill’s take – even though it’s not legal advice – is that if Kristy isn’t going to take anyone to court, there’s no point to trademark or copyright anything. The whole point of trademarking something is that you want to prevent someone else from doing that thing or using that name too. Any lawyer will tell you that, of course, you need to trademark. Bigger companies have trademarks, and filing a trademark may also make you feel important. If she wants to, Jill says that Kristy can put a “TM” mark next to their brand name, meaning that they’re filing for a registered trademark.
Brad says that nine times out of ten, a conversation is all that’s needed. Something like, “Hey, that looks awfully similar to what I’ve been doing. I would appreciate it if you called it something different.” Additionally, he tells Kristy she can use Copyscape to check for plagiarism.
Overall, Jill says, if you’re worried about all of this, you’re not focused on building your business. So build your business – no one’s going to be able to do it as well as you can.
Jill and Brad then discuss the top 5 ways to maintain your momentum:
- Find a person in your life that can keep you accountable.
- Write it down, journal it, or post it to your social networks.
- Download a tracking app like Streaks (mentioned above!) or the Productive App.
- When you’re working, remove all distractions. Put your tech on Do Not Disturb.
- And the number one thing? Create this!
Want to know what it is? Listen in!»
- Kristy Wallace is the CEO of Ellevate Network and is responsible for executing their mission to close the gender achievement gap in business by providing professional women with a global community to lean on and learn from. Find Ellevate on Twitter, Facebook, LinkedIn, and Instagram.
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