What’s In This Episode:
In business, we wanna be the hero that wins the day. Jill and Brad discuss times in their businesses when they got to be the heroes. Jill dealt with an angry customer and saved the day by simply e-mailing her personally to apologize. Brad remembers one four-day period where he didn’t leave the house and got a lot of work done. He felt really good about it at the time.
“What are you giving me access to that I’m not getting from anyone else?” – Jill
Dean Williams, recently named one of the best business consultants within the UK, calls in to discuss how to build a community, but first Jill and Brad have to talk about this: Dean got a letter from the Queen of England… and he’s also cooked for Jay-Z and Beyoncé? (We’re a little star-struck.)
But back to business. Williams really wants to branch out and build his tribe, but doesn’t know how to do it. He’s got followers on Facebook and LinkedIn, he’s working on building his e-mail list, and knows that he can certainly go up and share a stage with Tony Robbins and Gary Vaynerchuk. But, Jill asks, if she were to follow him on every platform she could, what’s in it for her? Followers need a reason to stay. Brad also suggests something we that we often do in real life, but forget to do online: We need to invite people to our communities if we want them to join.
“Do you own a business or does a business own you?” – Brad
Jill and Brad then discuss the top 5 reasons your business doesn’t need a hero:
- Heroic efforts don’t scale.
- Heroic efforts are prone to errors. No one wants to buy your 12th hour at work.
- If you’re always the one fixing things, no one else is going to step up and do anything.
- You’re setting an example – if you choose not to have a life, your employees may feel like they don’t get to have a life either.
- And the number one reason is a triple headache…
Want to know what it is? Listen in!»
- Dean Williams is the founder of Exclusive Visions and the author of the upcoming Master the Basics. He works with clients to create a variable business model that propels them towards their business goals and targets. Find him on Facebook and LinkedIn.
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