What’s In This Episode:
Are you staying focused on what’s important and avoiding the trap of being busy? Brad’s trying to stay on top of his goals. In fact, he’s serious about getting feedback from others (please go here and answer three questions).
Jill says that busy work allows us to avoid the real things you have to do. You don’t realize that you’re doing busy work, really, until you step back and take a look at it. Plus, every time you get an email and your endorphins rise, it’s telling you, “Oh, I’m being productive.”
Brad says that email, especially, is tricky. Some of it is busy work, some of it is actually important, and there’s probably a lead or two. Facebook and other social media are just as bad as getting sucked into email. But it’s the same thing: you’re rarely going to make more money by chatting with people via Messenger.
“There’s a lot of busy work that we get ourselves involved in that isn’t really making progress on our goals.” – Brad
Lloyd Lim calls in and talks about his writing career. He began writing nonfiction books in order to simplify complicated topics for people. Before embarking on writing, he worked for the government, and before that, he worked as a lawyer. But now, he’s left the government and is working on rebranding himself. He’s worked on a lot of public interest projects, but he’s doing a lot of them for free. How does he start moving toward getting paid for the work that he does?
Brad suggests that Lloyd narrows down his expertise into one thing that provides the most value. Jill respectfully disagrees with Brad and says to just start charging. Lloyd explains that he’s thought about charging a flat fee for assessment of his clients’ problems. But he still needs to identify his target market, what’s the problem they have, and what’s the solution that he’s going to offer.
“I’m a big believer in the accountability buddy.” – Jill
Jill and Brad then discuss the top 5 ways to measure progress toward your goals:
- Break your goal into manageable pieces.
- Make it a game.
- Create streaks – how many days in a row have you done your goal? (There’s even an app for that.)
- Form a team and check in with someone else.
- What’s YOUR method of making progress toward your goals? Call us and let us know!
- Lloyd Lim is the author of Business Tools, Not Platitudes: With Staff Training Modules.
Talk to us! Leave us a Google Voicemail or text us with your burning business question so that we can read it in a future episode at 708.872.7878. Or tweet at us using hashtag #jillnbrad. And leave us a review on iTunes — pretty please? Over here!