What’s In This Episode:
What do you believe in? Jill believes in the gut-check. Brad believes in giving in any interaction – that a client or a prospect walked away with more than they came with. Both are essential to business.
“As a business gets bigger, your gut gets disconnected with what’s happening in the business.” – Brad
Jared Hecht, superstar to his 11-month-old son and tech guru, calls in to talk about his new startup, Fundera. He’s really proud of what Fundera has accomplished, and how they’re helping people all across the country with small-business pitfalls. But he has a problem with hiring. Since the company is located in NYC, it’s hard to compete dollar-for-dollar with the bigger-name companies out there (Facebook, Google, the list goes on). They want the best talent. Brad and Jill suggest that he look at the areas he can compete: the mission, the autonomy involved in changing people’s lives – which you might not be getting at a major company – and the mindset of employees when it comes to workplace culture and recognition.
“If you’re able to create a fun story that your PR team will go out and tell, people will gravitate toward applying to you.” – Jill
Jill and Brad then discuss the top 5 things you should never quit doing:
- Clarifying your pitch for your business.
- Asking for feedback. Ask differently. Ask other people. JUST ASK.
- Getting people to subscribe to your mailing list. These people, essentially, help pay your bills. Get on it.
- RAISING YOUR PRICES. If you’re not raising your prices, you’re not honing your pitch. Such synergy!
- Oh, and then there’s that thing that Jill refuses to do.
Want to know what it is? Listen in!»
- Jared Hecht is the CEO of Fundera, a company that is transforming the world of business finance by replacing old school loan brokers with a smart and intuitive online shopping experience. Prior to founding Fundera, Hecht created GroupMe, which was eventually sold to Microsoft. Find him on Facebook and Twitter.
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