What’s In This Episode:
Brad just wants to automate things – is that too much to ask? He loves Zapier. He wants to make things better, and optimize them, and make them run more efficiently! Over time, however, business owners need to keep in mind that your business will change, along with the perspective on your business. Jill says that the more efficient you get, the more you see where you actually need to do the work… instead of letting a computer do it for you. So there may be a thing as optimizing too much (sorry, Brad).
“Sometimes I’m working on the dashboard of my dashboard.” – Brad
David Feinman calls into the show and talks about what “viral” means in the video space. To him, viral means getting the audience that they want to see the product at the right place at the right time. He’s got a problem, though: His pricing. Two years into his business, he’s realizing that while the quality of his product is better than his competitors, he’s charging less than he should be. Jill and Brad explain that he absolutely should raise his prices because that communicates to the marketplace that you’re more confident in the value that you’re putting out. People want high-quality stuff, and if they want it bad enough, they’ll pay for it. In fact, they suggest tripling David’s current prices for his new clients.
“You need to take more time for yourself. Schedule a block a week. Center yourself and make more money that way.” – Jill
Jill and Brad then discuss the top 5 reasons you should quit doing things that aren’t working:
- Do a gut-check, and put your focus elsewhere.
- You could make more money (duh).
- Make room to see what really matters.
- Spend more time on the big picture. Or self-reflection.
- Oh, and then there’s that whole thing that business owners tend to spend too much time on…
Want to know what it is? Listen in!»
Oh hey there, memory lane:
As an added bonus in this episode, Rebecca Dengrove from Rebecca’s Mom Leotards calls in to follow up from her podcast episode. Her terrible 1995-era website was redesigned based on Jill and Brad’s advice, and consumers love it so much, she can’t keep up with current demand! A better website really is magical, guys.
- David Feinman is the co-founder of Viral Ideas Marketing, where they create to inspire. They believe everyone has the right to be fulfilled, they believe in shared creativity, and in the power of defining your why. His company shares this message through the creative process and through video. Find him on Facebook and Twitter.
Talk to us! Leave us a Google Voicemail or text us with your burning business question so that we can read it in a future episode at 708.872.7878. Or tweet at us using hashtag #jillnbrad. And leave us a review on iTunes — pretty please? Over here!