What’s In This Episode:
We’re welcoming 2018! Brad wants to know if Jill likes goals. She wants to know how Brad defines goals, which he does as “something that you’re committing yourself to accomplish in a certain period of time”. Jill hates them because she finds specific goals to be too limiting and confining. Weirdly, BRAD AGREES WITH HER. He’d get so wrapped up in his goals, he’d stop noticing that there were other things that needed his attention. But he does think goals are useful, as you utilize different actions when working toward a goal.
“I personally don’t think as an entrepreneur, I need goals to drive me.” – Jill
Kelley Kitley, author, TEDx presenter and founder of Serendipitous Psychotherapy, calls in for advice on how to take her business to the next level. She wants to get on national radio and TV circuits; she wants more speaking engagements. But she doesn’t have the money to hire a PR/marketing person, and wonders if she’s being annoying. Jill reminds her that there is no such thing as being annoying in business. It’s particularly a stigma with women, but there is absolutely no limit.
Brad wants to know if Kelley would be open to raising her prices; as a therapist, she needs to make more money if she’s going to devote some of her time being her own PR person. People often believe that a PR person can do a better job than they would be able to, but if Kelley knows what she wants, and knows where to find them, she doesn’t have to spend that expense just yet.
“The thing about pricing is – we charge what we have the confidence to ask for.” – Brad
Jill and Brad then discuss the top 5 out-of-the-box goals for the year:
- Pay attention to how much joy there is in your life. Focus on joy, and see how much you can repeat things that bring you joy day-to-day.
- Go further with fewer initiatives. You don’t need to do ALL the things; just focus on a few things and see if it works.
- Get sleep. It’s so important.
- Get more feedback, even if you’re the boss.
- And the number one thing? Brad’s really doing it this time!
Want to know what it is? Listen in!»
- Kelley Kitley is the founder of Serendipitous Psychotherapy, as well as the author of an autobiography, MY self. You can find her on YouTube.
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