What’s In This Episode:
Guess what Jill’s favorite thing is? If you said proposals, you’d be… wrong. She doesn’t like anything about them. Luckily for her and others, Brad’s got a FREE webinar coming up on April 27th where he’ll discuss how to win clients without proposals. He’ll break down how to close a deal more effectively, how some agencies get a client to pay them to create a proposal, and how to focus your process only on the prospects most likely to buy. Sign up here to get your pipeline moving and have more predictable sales.
Brad admits he’s a little bit of a control freak, especially when something’s going to a client and it’s wrong – or not the way he wants it done. He wants things to be right and he doesn’t want to look bad. He gets loud and a bit sarcastic. Jill’s the opposite: She gets quiet and goes away until she figures out how she wants to deal with the problem.
“Go to someone else and say, ‘Hey, if you were to explain my business, what would you say I do?’” – Jill
Marina Darlow calls in to discuss how she builds systems for entrepreneurs. In order for businesses to operate sustainably and keep owners’ sanities in check, Marina creates processes to manage the aspects of a business: money, time/energy, people, and how to keep information accessible and understandable. She designs the templates to match the owner’s personality.
But while she knows what she does, she has a hard time explaining it to other people. Jill suggests that she ask people familiar with her business to describe what she does, and write down the words that they say to get a different perspective. Brad also suggests asking her clients, “What was the outcome of our time together?” For people who are not systems-oriented, Marina can touch upon what’s familiar to them: people want more money, or more time, and so on. She can also consider a positioning statement to make it clear that she doesn’t deal with mindset, but she does deal with operations.
“How bad is this, really? Is your response appropriate to the situation?” – Brad
Jill and Brad then discuss the top 5 ways to curb your control freak:
- Go for a walk.
- Look at the person you’re angry with; this person is trying to help you.
- Check your stress level.
- Take a step back and assess.
- And this last one might be hard to do but it’s necessary…
Want to know what it is? Listen in!»
- Marina Darlow is the founder of Vision Framework, a company that builds heart-centered businesses from the inside. She helps entrepreneurs run their companies with ease, putting easy-to-use, effective, and fun (yep!) systems in place. Find her on Twitter.
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