What’s In This Episode:
Jill hates proposals. Like, really hates them. Why spend time sending them out and then getting nothing back? Luckily for her and others, Brad’s got a FREE webinar coming up on April 27th where he’ll discuss how to win clients without proposals. He’ll break down how to close a deal more effectively, how some agencies get a client to pay them to create a proposal, and how to focus your process only on the prospects most likely to buy. Sign up here to get your pipeline moving and have more predictable sales.
But when Jill gets a proposal, what does she do? Like many, she scrolls right down to the price. But a lot of the time, you do extra work when you don’t need to.
“Time to give it up!’” – Jill
Jonny Cooper calls in to discuss how he has a really authentic brand; he hates marketing, but he loves what it does for him. He’s able to simplify things for others but finds it difficult to have time to do the things he wants to do.
He takes too much on and has a hard time saying no. Brad advises Jonny that he doesn’t need to get all his needs met in his business. He also doesn’t need to learn everything that has to do with his business; instead, he can let other people do it for him.
“We need a compelling vision of the future.” – Brad
Jill and Brad then discuss the top 5 things you should ALWAYS have in a proposal:
- Summary of the problem. Put it in the words they use.
- The result one might achieve by working with you.
- More than one option; give a range of prices. It’s all about the context.
- A signature line for their approval – this is a way for people to say YES. Or you could use your proposal as your contract
- And this last one is so, so, so important…
Want to know what it is? Listen in!»
- Jonny Cooper is the founder of Jonny Hates Marketing, THE group for professional coaches, therapists, consultants and trainers who are serious about finding more of their ideal clients, more easily.
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