What’s In This Episode:
What tools can’t you live without? Brad’s still holding on to the Trapper Keeper, and he has a pen he really likes. (What can we say; he’s old school.) Then Jill waxes nostalgic about pencil sharpeners. What is happening?
“Don’t do that in an email.” – Brad
Phil Singleton almost failed Computer Science but now he works with computers pretty exclusively in SEO and web development. He’s got an emotionally draining problem. With a company of seven people, every new hire he makes has the potential to be a big risk. Earlier this year he found out one of his prior employees wasn’t so well-loved by his clients, which wasn’t such great news for him. In order to avoid that punch in the gut in the future, what should he do?
Brad suggests doing a client review to see how business is going – make two phone calls every day over the course of six weeks. Jill thinks you could serve the same purpose over email. Whichever way you decide to do it, be proactive and don’t wait. Ask clients to submit feedback about improvement. And from now on, have a check-in process in place. And if you ask for feedback at the end of a project, it’s a great chance to ask for a referral.
“I heart Drift.com.” – Jill
Jill and Brad then discuss the top 5 tools/apps making your life better in 2018:
- Zoom conferencing. It’s amazing.
- Mad Mimi for email software. And their customer support is incredible.
- Drift. It’s a chat box that has the potential to bring you sales.
- Wunderground. It’s the weather app to end all weather apps.
- Slack. It’s the easiest way to communicate with your team.
- Phil Singleton is the founder of Kansas City Web Design and SEO and the co-author of SEO for Growth with John Jantsch.
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