What’s In This Episode:
Why do you subscribe to an email list? What makes you stay? Jill and Brad let you in on a little secret to a highly engaged email list.
“I don’t love email, but I enjoy really good email lists.” – Jill
Recommendations are HUGE when it comes to subscribing to an email list, and Jill will often sign up if she’s heard a particular email list is awesome. Of course, sometimes she subscribes because of the freebie she’ll get by doing so (with plans to unsubscribe later).
Brad might hear someone on a podcast and want to know more so he’ll subscribe to hear more from that person.
But then, why stay? There are so many emails out there that are bad, that if they’re actually good, it’s GREAT. Jill says she looks forward to the content and she learns from them – how to write better herself. (Check out Betches.)
“Know your audience really well.” – Brad
Brad’s a fan of Verne Harnish because he curates a really good list of resources and respects people’s time. He thinks the personal connection is important.
When Jill decided to write a daily newsletter, she was terrified. She was worried everyone would unsubscribe (they didn’t). By doing so, she learned what worked. And people respond way more now than they did when she was sending out an email every two weeks.
What email lists are your favorite and why? Let us know! Listen in!»
This episode is sponsored by Netblaze, LLC. Do you need help with your digital marketing? If you want to get more customers from the internet but don’t know who to trust or what to do, check out Netblaze – a digital CMO for your company. Netblaze watches over your entire online presence, detects any issues you’re having, and displays content on how to get rid of those issues fast. Breaking Down Your Business listeners can try it for FREE.
Talk to us! Leave us a Google Voicemail or text us with your burning business question so that we can read it in a future episode at 708.872.7878. Or tweet at us using hashtag #jillnbrad. And leave us a review on iTunes — pretty please? Over here!