What’s In This Episode:
“How much does it cost to work with you?” is a question Brad hears a lot. Jill and Brad discuss this and why you can’t have just one price (and what to do instead) on this episode.
“I bought a book for $200.” – Brad
Brad discusses a mysterious book which he purchased for $200. Think that’s crazy? Because of it, he made $60K. Is it still crazy, or a great investment? When you give people price options, you’d be surprised at how many will choose the highest option because of the value they get from it. Listening and understanding what the customer needs allows you to create options that actually work for them. And when you create a connection with your customers, it pays off in the long run.
“You are taking the time to learn me, to get to know me.” – Jill
Do you have questions about pricing or do you think Brad is insane? Let us know! Listen in!»
This episode is sponsored by Netblaze, LLC. Do you need help with your digital marketing? If you want to get more customers from the internet but don’t know who to trust or what to do, check out Netblaze – a digital CMO for your company. Netblaze watches over your entire online presence, detects any issues you’re having, and displays content on how to get rid of those issues fast. Breaking Down Your Business listeners can try it for FREE.
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