What’s In This Episode:
It’s that time of year… How do you feel about holiday gifts? Do you love them or hate them? Jill LOVES handwritten thank-you notes because they’re so thoughtful! But Brad thinks that all the pens and mugs and all the logo stuff… that can go away.
If you’re going to give gifts to your clients, stay away from blanket, generic gifts where you can and think about what might be heartfelt and/or truly valuable to them.
“Put an angle on your personal brand.” – Jill
Jason Feifer, editor-in-chief of Entrepreneur, host of the Problem Solvers and Pessimist Archive podcasts, and co-author of the recently released Mr. Nice Guy, has a problem related to his book. All of the firepower was concentrated on the launch of the book, so now what does he do? How can he keep the momentum going?
Jill wants to know what his goal is for the book, and ideally, he’d like this one to sell well so that he and his wife can write another. Brad suggests that he does the podcast circuit for sex and relationships in order to promote the book further. Jill says that if he finds an angle (maybe as a sex entrepreneur?) that’s much more memorable, and therefore will encourage people to evangelize the brand and his book. He can also attain longevity with an email list or building a community.
“People listen to podcasts long after they first come out, so they have an evergreen effect.” – Brad
What do you do about holiday gifts? Listen in!»
- Jason Feifer is the editor-in-chief of Entrepreneur magazine, and the host of two podcasts: Problem Solvers, about entrepreneurs solving unexpected problems in their business, and Pessimists Archive , a history of unfounded fears of innovation. He recently co-authored Mr. Nice Guy with his wife, Jennifer Miller,a funny and all too real comedy about the pursuit of success in life–and love–in today’s working world. He’s @heyfeifer on Twitter and Instagram.
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