What’s In This Episode:
Do you ever think to yourself, “I really wish I could talk to Jill or Brad for an hour about MY business?” Now you can! Sometimes you just need a little help, or you have a question to ask that’s been bugging you. You suspect that it’s not really a whole consulting engagement — you just need an hour to talk something over with someone who understands and can provide perspective. Book an hour with Brad here.
“Having some real face-to-face time helps build the relationship.” – Brad
Gavin Baker of Baker Labs calls in. Baker Labs does online marketing for those in the healthcare space. His problem is that his team is remote, and he’s trying to figure out a way to bring them together in a way that’s more meaningful and has better communication. They use tools like Slack and Zoom to communicate.
Brad says maybe they should have a daily check-in on Slack. Or on Zoom, build in some chit-chat to the agenda. Jill suggests leaving Zoom open for a bit to have more of a real-time feel (or using Daily, like she does!) and there’s no agenda. You can do the same type of things that they do in an office, like cake for someone’s birthday, Brad says – just do it on screen.
Or just get together once a year in a physical space, he says. If you think you can’t afford it, try to plan it around an event that some of the team members are already going to, says Jill.
“You have to do what’s best for your business.” – Brad
Listener Rebecca writes in, “What loyalty do I owe to my suppliers?”
Brad suggests that Rebecca goes back to her supplier and tells them that she’s more impressed with the other supplier she’s found. She’s not necessarily doing it for negotiation with her current supplier, and it will be easier if she sticks to facts. Jill and Brad once again delve into the murky area concerning loyalty.
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How do you handle supplier loyalty? Listen in!»
- Gavin Baker, principal at Baker Labs, has spent his entire career in digital marketing. He provides strategies and tactics for clients that create modern website designs, increased website traffic, increased search engine ranking, high-value leads and ultimately increased revenue.
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