What’s In This Episode:
Jill’s got a brand new book called The Best Business Book in the World (*according to my mom)! For anecdotes, biz tricks, tech tips, and tools, you can get her book on Amazon.
We’re also talking about WHYs today. Have you seen Simon Sinek’s TED Talk? Jill uses it all the time because it was the first time that someone explained why WHY was so important in a way that makes sense.
“Without the ‘why’, no one’s gonna trust you and no one’s gonna pay you any money.” – Jill
Brad says that we spend a lot of time talking about the what and the how, but the why is a lot more interesting. Brad follows Marcus Blankenship, who wrote recently that sometimes the why is also important when we’re delegating tasks to our team. Especially when we’re considering creative tasks, what would be more helpful? The what or the why?
“I want to demonstrate our values and be consistent with our brand.” – Brad
Jill has woven the concept of why into everything The Founding Moms does – why helps everyone understand where you’re coming from.
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Do you talk about the why of tasks with your team? Listen in!»
Do you ever think to yourself, “I really wish I could talk to Jill or Brad for an hour about MY business?” Now you can! Sometimes you just need a little help, or you have a question to ask that’s been bugging you. You suspect that it’s not really a whole consulting engagement — you just need an hour to talk something over with someone who understands and can provide perspective. Book an hour with Brad here.
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