What’s In This Episode:
As Jill and Brad close in on nearly 5 years of podcasting and almost 300 episodes, they reflect on how to increase your creative output.
“Here’s a growth secret: Don’t keep your business a secret.” – Brad
If you’ve got a business, you’ve got to be creating things to put out into the world, Brad says. Jill hates the question, “How do you do it?” because she wants to ask the same question back. At The Founding Moms, Jill writes a daily email, she hosts this podcast, she has a monthly video course, a monthly webinar, a weekly Facebook live… she creates a lot. How? She does it with the help of her team, scheduling, and implementing systems.
Brad recently upped his monthly email to 3x/week and finds it easier. Writing once a month was stressful but writing every week has just become something he does. And it doesn’t mean that he’s always inspired to write, but with practice, everything becomes easier. They liken it to going to the gym: if you do it consistently, you just get used to it. In fact, Brad doesn’t really believe in inspiration. Jill does… and thinks that you can even find inspiration in your competition.
“You can’t run a business without creating.” – Jill
What drives someone to create? This leads to a discussion around content, a word that Brad hates. People don’t consume content. People don’t create content. What they do is inspire, teach, and entertain.
How does someone do all the things they have to do? Where do they get the energy? Jill says that as long as she’s communicating, she’s fine with it. She was nervous about things when they first got started, but over time it’s gotten easier. And the more you create, perhaps the more efficient you get.
How do you increase your creative output? Listen in!»
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