What’s In This Episode:
Jill and Brad are in a new studio, and it’s much cooler. In this episode, they’re talking about strategic partnerships and what they actually mean.
“Figure out what’s in it for them.” – Brad
Relentlessly practical Randy Kirk calls in. He started a new business of mastermind groups, and it’s been going well. But he’s looking for referrals from group members, and it’s not happening. So far he’s been reminding them in group, but not doing much else outside of it. Jill and Brad talk him through why that might be – and one of the reasons is that business owners are very future-oriented.
“Optimism is a beautiful thing at the beginning of a partnership.” – Jill
Partnerships can be planned out with the best of intentions, but you really have to think about it. Try doing one thing instead of everything, because there are a million reasons your partnership might not work.
Are you thinking about growing a strategic partnership? Listen in!»
This episode is sponsored by Spoka.com. Spoka Meet is a video conferencing tool perfect for small businesses for those who need to get more done with less. Anywhere you can find an internet or phone connection, you’re simply able to meet. When your signal is spotty, Spoka’s eco-mode fixes it like magic. You get unlimited meetings, unlimited recordings, and dial-in/dial-out capabilities for 45 countries all for $11.99/month! Try it for free for 30 days at Spoka.com.
- Randy Kirk is the president of SoCal Masterminds, LLC. He is passionate about helping business owners and executives succeed in business. As a serial entrepreneur and business book author, he is truly aware of the opportunities and challenges associated with running the show. Find him on LinkedIn.
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