What’s In This Episode:
“Why would press want to cover MY business?” is a question every small business owner asks themselves.
“You’re asking the wrong question.” – Jill
Going after press is a time-intensive endeavor, but that doesn’t mean you shouldn’t do it. Essentially, you get listeners or viewers or new customers for FREE, says Jill. All you have to do is find your angle – your business is worth it to someone.
“Did Jill just insult me? I think she did.” – Brad
Figure out why your business is better than someone else’s. Give your contact one of these three reasons that you’re pitching:
- the “why” of your business
- an event you have coming up
- some new thing: new partnership, new launch, etc.
Lead by asking a question, and the next paragraph should answer that question. Rephrase the question from the beginning, and sign off.
Want more pitch tips? Listen in!»
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