What’s In This Episode:
You’ve gotten results from your press outreach! Now what?
“Showing people that some media outlet covered you gives them perceived validation.” – Jill
Most people will do a happy dance (sometimes for two hours) and then post on their socials allll about it. But, Jill says, you could be doing so much more. Any time you get a press hit, you should be promoting it anywhere and everywhere – and there are creative ways to get around the promotion being entirely self-serving.
Getting press is a little tedious, but the payoff is well worth it. You can also take that link and then send out new pitches to the outlets who may have skipped you before, with the new link weaved in. Feel free to add those news sites’ logos to your website too, which furthers your credibility
Want more press hit follow up tips? Listen in!»
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