What’s In This Episode:
Would you ever use an influencer for PR purposes?
“Who influences you as a business owner? Who influences your crowd?” – Jill
Whether you like Kim Kardashian or not, when she launches something, people buy it. But even if Kim isn’t your favorite example, there are other celeb influencers out there who use their platforms to spread a positive message.
And the truth is, there are influencers in every industry. In Jill’s crowd, for example, Brene Brown is a huge influencer. In Brad’s industry, David C. Baker is at the top of the list. When The Founding Moms got mentioned in Sheryl Sandberg’s newsletter last year, that press hit was gold – Jill’s business was viewed by a rather large audience because of it.
“People who are paying $15k for an Instagram post? Don’t.” – Brad
Brad does a lot of legwork on LinkedIn. If one of the influencers he follows writes something, Brad tries to engage in conversation by leaving a comment. Even if he doesn’t get a response, other people see that comment. Some might view this as a waste of time, but Brad sees it as a way to get in front of his target audience. And Brad and Jill disagree as to whether an ideal target audience would see things on a platform like LinkedIn rather than a local newspaper. But by engaging on social media, reaching out for partnership and/or collaboration, or an email mention, influencer outreach can pay off.
How do you feel about influencer outreach? Listen in!»
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