What’s In This Episode:
Ready to raise your prices in 2020? Jill and Brad will tell you how.
“Higher-paying clients value what you do more.” – Brad
Brad is a firm believer in raising your prices, and he thinks you should be charging a little more as often as you can. The increase doesn’t have to be anything crazy, but each time you price yourself, you know a little more than you used to. Raising your prices allows you to give your team raises or hire extra help in the coming year if you need it.
“You should all say no more often… you never know.” – Jill
Jill voices the concern of many business owners: what if they try to raise their prices, and it doesn’t work? That’s a risk you take, but it’s better than the alternative… that you get priced out of your business while others don’t. But it’s critically important that when you raise your prices, you’re clear about why. The worst thing that can happen is that they say no, but they may come back in the future, or they may find your value appealing and be able to come up with your asking price.
Jill, Brad, and Saul then talk about timing, an inside look at their pricing processes, and how you tell your clients that prices are going up.
Ready to raise your prices? Listen in!»
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